资料名称： 企业战略管理与竞争情报(doc 8)
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摘要：战略管理是市场竞争的产物，是现代企业管理的新阶段。竞争情报是企业重要的竞争工具之一，是企业战略管理的基础。本文在分析竞争战略和竞争战术的概念及特点的基础上，重点讨论了企业战略管理和竞争情报研究的相关问题。关键词：竞争战略 战略管理 竞争情报 Strategic Management of Enterprises and Competitive IntelligenceAbstract: Strategic management is derived from market competition, is new stage of modern enterprise management. Competitive intelligence is one of the most important competition tool, is foundation of strategic management. Based on the concepts and traits of strategy and tactic, discusses the problems dealing with the strategic management and competitive intelligence in detail. Keywords: Competitive strategy Strategic management Competitive Intelligence
